Administrator's overview: Site settings

This option allows you to customise the page that is visible to the user, as shown in the partial screenshot opposite. This includes:

• The title for the web page
• The instructions/information that the user will see
• The page style (to be used with caution, since it will apply to all areas of the site)
• Custom Javascript, not shown in the partial screenshot opposite (to be used with caution, since it will apply to all areas of the site)

When the software displays pairs of images to users, it chooses the pairs randomly. If you want to use the same pair of images consistently as a starting point, you can upload a set of images consisting only of those two images.

The instructions/information for the user can make a significant difference to the user's mental framing of the laddering; for instance, the viewpoint from which they choose their preference. We advise practising with the software, and reading about laddering, before deciding on the final wording.

References and links

Reynolds, TJ & Gutman, J (1988). Laddering theory, method, analysis and interpretation, Journal of Advertising Research, 28, 1.

Rugg, G & McGeorge P (1995).Laddering, Expert Systems, 12, 4.

The Hyde & Rugg website article about laddering is here: https://www.hydeandrugg.com/resources/laddering-overview/